Bettie was featured in thousands of men's magazine of the 1950's. Her image was used in ads and she also graced many a cover.

I was not trying to be shocking, or to be a pioneer. I wasn't trying to change society or be ahead of my time. I didn't think of myself as liberated, and I don't believe that I did anything important. I was just myself. I didn't know any other way to be. - Bettie Page

A couple posing as photographers once stole Bettie's designs. They copied her bikini creations and sold them as their own.